Time to End NHL Preseason Blackouts
Imagine this scenario for a moment. You are a fan of a team and you live 2,000 miles or more away from their home rink. Let’s say you are a…
The Business of Hockey
Capitals’ Jersey Sponsorship Deal Poses Serious Questions For NHL
The NHL’s Jersey Advertisement Program has lift-off. Starting in 2022-23, the Washington Capitals will wear the logo of Caesars Sportsbook on their home and third jerseys – marking an important…
NHL Expansion After Seattle
In a just few short years, the NHL has grown from 30 to 32 teams. One of those teams was placed in the very non-traditional hockey market of Las Vegas.…
3 Takeaways From Gary Bettman’s Stanley Cup Press Conference
Just hours before Game 1 of the Stanley Cup Final between the Montreal Canadiens and Tampa Bay Lightning, NHL Commissioner Gary Bettman and Deputy Commissioner Bill Daly held their availability…
NHL Faces Complex Decision With Next US Television Deal
For the National Hockey League, any chance to gain revenue must be handled very carefully. As the least profitable member of the four major North American Sports leagues, the NHL…
Diving Into the Detroit Red Wings’ No-Trade Clauses
A couple years into his tenure as general manager of the Detroit Red Wings, Steve Yzerman hasn’t doled out nearly as many no-trade clauses (NTCs) as his predecessor, Ken Holland,…
NHL Turns to Sponsorships for Financial Relief in 2021
It’s no secret that the National Hockey League and other major professional sports leagues have lost and are losing money as a result of the pandemic. Commissioner Gary Bettman has…
NHL’s 2020-21 Baseball-Style Schedule: Could it Work Permanently?
As a result of COVID-19 and restrictions placed on the National Hockey League, the 2020-21 season is shaping up to be unlike any we’ve ever seen. While both players and…
Jets’ Forsberg Waiver Claim Highlights New Roster-Building Challenges
The Winnipeg Jets’ Friday waiver claim of Anton Forsberg has highlighted the unique challenges of building and maintaining a roster and taxi squad this season, and has shown even something…
Looming Blackouts Leaving Hockey Fans in Limbo
In just two days time, the NHL season will get underway. Sadly, many fans might miss out on being able to watch their teams from the comfort of home. Sinclair…
New Year, New Advertising: The NHL’s Latest 2020-21 Sponsorships
The National Hockey League, like other professional sports leagues around the world, took a major revenue hit due to the COVID-19 outbreak. This year, in a shortened 56-game season with…
Flames Need to Find Modern Solutions for Financially Challenging Season
Like all 31 NHL teams, the Calgary Flames find themselves facing an unprecedented regular season. Every team will feel the implications of not having fans in the stands – from…