Florida Panthers Fans: Playoff Berth Has Been Long Time Coming Andrew Hirsh | April 2, 2012 It’s been 12 long years since the Florida Panthers last skated in the NHL playoffs. But for their small yet faithful collection of fans, it’s probably felt like an eternity. With a…
“Because It’s The Cup” – The NHL’s New Marketing Campaign Jason Sosnovsky | March 22, 2012 I recently began a subscription to the Sports Business Daily and Sports Business Journal. These are both great resources for relevant, timely sports business news. On the day I began…
Why The NHL And Its Teams Should Be Using Twitter Chats Jason Sosnovsky | February 28, 2012 There is a new and hot trend in social media – the Twitter chat. A Twitter chat occurs on Twitter when participants have a conversation and apply a unique tag…
Pinterest – The NHL’s Newest Opportunity To Build “Super Fans” Jason Sosnovsky | February 22, 2012 Last week, we looked at Michael Yormark’s use of Twitter and discussed the popular social network’s value in connecting with fans. I pointed out that I thought Yormark, the President…
Michael Yormark Is The Panthers’ Tweeting Star Jason Sosnovsky | February 14, 2012 We all love Twitter for the insight that it gives to our favorite teams, players, and celebrities. We get photos from team planes, locker rooms, and nights on the town.…