How do you solve a problem like Sean Avery?

Long before the possible effects of blows to the head and the prospect of the game having a body count took over discourse within the sport, there were other issues that the Godfathers of the Ice saw as dangers to the game. Back in the primeval mists of 2008, the Powers That Be honestly believed that what would eventually bring down the National Hockey League was Sean Avery’s mouth.

The Zoo Crew: NHL Mascots Speak Out

Among the usual emails about new sponsorships, roster moves and promotions was an AHL recall notice. This time it was from Winnipeg. Unlike the announcements about some phenom with a deadly arm or netminder with superhuman flexibility getting a seat at the big boys table, this press release reported the return of a familiar face to Manitoba’s professional hockey arena. Mick E. Moose would be stepping up as the Jets’ mascot.

Growing Hockey from the Grassroots Up

NHL expansion into what is often called “nontraditional markets” has led to at least two generations of children watching teams like the Kings, the Coyotes, the Predators, the Lightning and the Capitals with interest. Shane and Shea and Ovi inspire awe in young fans. They also instill the desire in these kids to get on the ice and try it out for themselves.